Long Realty Business Brokerage
DANA P. COLE, CBB   DESIGNATED BROKER • OWNER

Business Price Opinion

We provide a comprehensive Broker Price Opinion . Our opinions are generally about 15-20 pages plus the supporting documents. The price range for the opinion depends on the size of the business.

Once all the necessary documents are received, turnaround time is generally 7-10 business days.

It is important to distinguish a formal business valuation (appraisal) from a Broker’s Price Opinion.

A Broker Price Opinion is a broker’s opinion of what a business may sell for, based upon his/her personal analysis, industry expertise, knowledge of local markets and lending, and comparable past sales.

An appraisal is rendered by certified professionals, much like appraisers for real property. Appraisers generally do not engage in the assistance of buying and selling businesses or real estate . They have a different viewpoint.

Should your business be sold with an SBA loan, the lender will still order an "arms length appraisal" for the buyer.

A Broker Price Opinion is not an appraisal. However, as an experienced business intermediary, we are providing a proposed price based on a realistic "Most Probable Sales Price" (MPSP) range.

The Broker Price Opinion provides a business seller with expectations on what the business may sell for, given the intended pool of potential buyers, at that given time.

For some businesses, the Broker Price Opinion is then used to set and communicate an asking price or to further position their business for sale at a future date.

A valuation or appraisal of a going concern provides an estimate of the economic value of the business or an owner’s interest in a business. Business Valuations are used by buyers and sellers to determine the price that one is willing to pay or receive to bring about a sale of a business. In addition to estimating the selling prices, valuation tools are used to allocate business purchase price among business assets, to establish a partner’s ownership interest for buy-sell agreements, and for many other business and legal purposes.

Pricing for business valuation services vary depending on the size and scope of assignment.

In order to determine the Fair Market Value of your business, we can provide:

  • An Asset-based Business Valuation (ABBV) or;
  • “Broker Price Opinion” which is an abbreviated version of our ABBV, in order to initially determine the viability of Selling Your Business.